Mastering Digital Marketing
Overview
An advanced digital marketing course for professionals who want to deliver world's best practise marketing for high performance growth. Learn how to work with tools like Big Data and AI to personalise experiences and optimise marketing strategies.
Key Takeaways
Upon completion of this course, participants will be able to:
- Learn how to create your digital marketing strategy and a specific framework by which to devise it
- Obtain deep understanding on the relevant key performance indicators to measure Digital Marketing success
- Understand the arsenal of tools available for you to promote your business or product using the most popular and effective digital and social media channels
- Analyse the impact of your social media strategy
- Discover ways to be able to adapt your digital marketing strategy in real-time
- Learn how to set a long-term digital content strategy, which will be maintained fresh with ideas whilst consistent in delivery
- Understand how to use digital marketing to drive commercial objectives and generate sales
