Wednesday Wrap Up of the Week that Was.
What in the worlds of Ecommerce, Marketing and Training have we been looking at in the last 7 days? (and highlights from a few days before…)
Don’t Forget your Anoraks, of Buyer Persona’s and Attention to Detail
Whatever you are doing, whether you are creating a product or creating an Instagram post, remember who you are doing it for and what Micro-moment they are in. This post for example is for busy people who want the executive summary rather than the details.
Some of your customers and followers are might know your products and services better than you! So don’t try to cheat them or cut corners. Pay attention to the details. More…
Of Innovation and Digital Transformation
My favourite quote about Innovation is that it happens when the wrong person uses the wrong product for the wrong purpose. So look at your data. Understand the Who, the What and the How and apply Data Science to find patterns and new opportunities. More…
Your Value Proposition and the North Star Metric
Some KPIs and measures create competition and may work against each other. One way to align a whole company around a single goal is to think about a ‘North Star Metric’ – the thing that if you optimise will drive your other measures in the right direction. It also makes you think about your Value Proposition. More…
The Importance of the ‘Near Me’ Search Keyword
Google says that searches using the qualifier ‘Near Me’ have grown 500% in recent years. People on their mobiles are looking for a Mechanic near me or a Pharmacy near me… this signals intent, but it also means you need to have told Google where you are and where you are near. Especially if you have physical locations. More
Learning How to Create Great Customer Experiences from Netflix
Netflix has two series – ‘Stay Here’ and ‘Instant Hotel’ which teach lessons that any business can learn. Spoiler alert if you haven’t seen Instant Hotel, but the final shows how listening to customer feedback and testing is imperative. Test people. Test. More…