Description
This audit gives fresh eyes to your online customer experience to identify possible sources of friction or frustration from a customer point of view.
- Delivered through a ‘walkthrough’ of the customer journey from acquisition to checkout and any CRM activity.
- This will focus on possible points of friction that may impact conversion.
- Additionally, it will ensure all the systems utilized are well integrated through testing e.g. payment gateway etc.
The output of this process will include a report and specific actions:
– Findings of the customer experience and technical audits including screenshots where relevant.
– Recommendations for actions to be taken.
