Description
Before you begin your Ecommerce project, make sure you have all the things you need.
Just like a TV Chef, who prepares all the ingredients beforehand, prepping the things you need for an ecommerce project will help you start selling online faster and with greater success.
Written by Aquitude’s Chief Digital Officer and Senior Ecommerce Trainer – David Fuller. This book contains tips and exercises from real-world experience with large and small ecommerce projects.
The Ingredients for Ecommerce Success include:
Ecommerce Project Ingredient List
- Value Proposition – “What makes you special?”
- Budget – How much do you have to spend? How much at the beginning? How much per month
- Brand – If you are starting out, you need some kind of corporate identity.
- Domain Name – Even if you use a subscription or SaaS product.
- Email addresses – at your domain name – it just makes you look more professional. (see 4 – Domain Name)
- Products – What are you selling? What is your margin?
- Product Model – Categories, Sub-Categories, Attributes, Tags,
- Social Media Accounts – don’t wait to build an audience or customer base.
- Bank Account – with Debit or Credit Card. You will need this for 8 and 10.
- Payment Gateway – e.g. Stripe, PayPal, Shopify Pay or one local to your area.
- Ecommerce Platform – e.g. Shopify, BigCommerce, WooCommerce, Magento.
- Ecommerce Tools / Apps / Accounts – for extended functionality. e.g. Facebook pixel, Google Analytics.
- Content – SEO friendly, brand appropriate content. Including Headlines, Product Descriptions, Photography, videos, banners, call-outs, email text, policies, editorial – articles, blogs.
- Fulfillment Capabilities – Getting an Order is just the beginning.
