Personalisation has been a buzzword for over 20 years. Yes that’s right. Ever since websites have had user accounts, the dream has been to target relevant content and advertising, thus getting a better ROI for marketing spend.
In more recent times, Ecommerce has driven innovation of personalisation techniques, from recommendation engines to re-targeted advertising. Content Management Systems (CMS) have lagged behind, with the exception of the very high-end enterprise solutions.
Personalise Your B2B Marketing – even WordPress
What if you could speak directly to different stakeholders in an organisation as part of a personalised Account Based Marketing (ABM) campaign?
Well now it is possible – even on WordPress.
Hyperise, is a SaaS based product that allows you to personalise your website, your emails, your LinkedIn messages and even your live chat with enriched data including name, company logo or website and even profile picture.
It even comes with a Free Trial
Or, if you want personalised B2B Marketing as a managed service, then we can do that for you.
Why B2B?
Tools like Hyperise use public information about individuals to enrich the images or communications. The data comes from sources like LinkedIn or can be linked to your CRM system to personalise things like first name, similar to the way an email merge system works.
More sophisticated versions of the tool can map IP addresses to particular organisations or use the domain name in an email address to show a particular web-page. This is not possible to do if someone is using a generic gmail address.
How it Works
Marketing is all about psychology. Tools like Hyperise use a technique called pattern interrupt to get people’s attention by bypassing the auto-pilot our brains have when skim reading an email or looking at an image on a website.
Seeing your own name or company logo or, to be really creepy, your current location in a message is more likely to jolt you out of your complacency and habits.
What do you think?
