Digital transformation success is closely linked with creating a culture across the business which is customer-centric and laser focussed on the customer experience (CX). One way to align the organisation around common goals is to use OKRs, but understanding the current CX culture of a company can be more challenging. The CX Typology Framework, developed in partnership Read more…
Some of our most popular blogs in 2020 were about OKRs. Objectives and Key Results are a way to set goals and measure progress. As a quick reminder, if you are new to the concept of OKRs. The Objective is what you want to achieve and the Key Result is how you plan to measure what success Read more…
What is an OKR? Objectives and Key Results are a trendy reinvention of setting business objectives and measuring them. Unlike KPIs, which are a snapshot measure of something at a point in time, OKRs have a goal element to them and can be shared by teams across business units. The Importance of Goal Setting in B2B Ecommerce Read more…
There are a lot of acronyms and jargon in that headline. So let’s start by unpacking what they mean. CX – Customer Experience. CX is shorthand for Customer Experience. At Aquitude we believe that CX is something that should be top of mind for everyone in the company. It’s like a river that has many sources and Read more…
Experience based acronyms seem to be coined more often than cryptocurrencies, but customer experience, or CX may have outlived its usefulness. The term can no longer encapsulate the variety of strategies, tactics and tools that exist to deliver a unified, end-to-end experience for all stakeholders – from consumers to clients to employees to guests to patients. So Read more…
2021 was a year for fundamentals. After the disruption of 2020, where businesses had to pivot and adapt to a ‘new normal’, 2021 was a year to sure up some of the quick fixes and look for strategies for sustainable growth. These are the top articles on the Aquitude website last year… 1. OKRs for B2B Ecommerce Read more…
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