In a recent edition, ‘The Grocer’ Magazine asked: If they don’t want girly beers, what DO women want? They asked Aquitude CEO, Christina Ioannidis for her thoughts on the subject. Christina began her sales and marketing career as one of the first female sales-reps for Allied Domecq in Spain and has first hand knowledge of what female drinkers are Read more…
Communicate Magazine featured and article by Aquitude CEO, Christina Ioannidis. The piece brings together learnings from the book – Your Loss and recent research by Aquitude into attitudes of female consumers in the Middle East and other markets. The Article titled – In The Pink can be downloaded here… Communicate Magazine Feb 2013 Excerpt – In the Pink Read more…
Aquitude’s recent research into how brands are engaging women consumers in the Middle East has caught the attention of the marketing press in the region. Christina Ioannidis – Aquitude CEO has written several features based on the research which found that in most cases, marketing professionals were not getting the message right for female consumers. In December Read more…
The BBC screened the first of a new series about women in business last night. The program looks again at the reasons why there is not a larger representation by women in senior roles in the Britain. It seems that the debate around whether or not motherhood is one of the primary drivers of women leaving business Read more…
The full report from our ‘Marketing to Women’ survey has been published. You can download it exclusively at the bottom of this post. In this survey, Aquitude’s Purl Influencer Panel, in association with the UK’s Chartered Institute of Marketing’s ‘Women in Marketing’ network, aimed to uncover how female professionals perceive corporations are embracing this new growth market Read more…
Part of the Marketing to Women Survey Results Series. Over the last few months, Aquitude – via the Purl Influencer Panel has been conducting a survey into the attitudes of women in relation to brands and marketing. It is our intention to publish the results of this survey and similar regional surveys to highlight the areas where Read more…
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