One of the areas in marketing that gets a lot of attention these days is how brands use social media. High profile sites like Facebook and Twitter have some incredible stats, but is social media an appropriate place to do marketing, or is it just an accelerated amplified kind of word of mouth? As part of our Read more…
Aquitude CEO, Christina Ioannidis will join a seminar in the UAE to discuss marketing to women. As featured in the May edition of Gulf Marketing review, the event will be the 6th Marketing to Women conference. The event aims to tackle the subject of change – social, financial, behavioural – and how it impacts female consumers and Read more…
A recent Euromonitor survey highlighted that women account for 40% of the economically active population. the figure takes into account approximately 1.25 billion women worldwide are in the labour market. The survey also showed that Single households have been increasing in the last 12 years fuelled by 30-something females and additionally, women are having children later, or not Read more…
And become better at marketing to women in the process… Employee demographics are changing. The post-war baby boomers, who fueled the exponential growth of the world economy, are retiring. In the UK, 550,000 people a year reach pensionable age; in 2012 it is expected to peak to 807,000 (over 50% more than usual). The UK will be Read more…
The Here is the City poll on “Sexism in the City” has just been released. I will dedicate a couple of blogs in analyzing the numbers, as the figures are quite revealing in terms of attitudes, for both genders. When asked “Do you think that women are under-represented in your firm as a whole”, a slim majority Read more…
I have always wondered what it is that makes cultures different. As a Venezuelan-Greek, with strong British education, I consider myself blessed with the ability to adapt to others. However, in pressured times like the present, cross-cultural negotiations are fraught with difficulty. The pressure to sign the deal or act in a way to impress urgency, can Read more…