This post was first written back in May 2017. Back then, Ecommerce in the GCC was gaining popularity, finally, after a slow start. Many of the challenges to Ecommerce in the GCC have been addressed by start-up companies like Fetchr, and large groups like Al Tayer and Chalhoub Group demanding better services from providers. There are still Read more…
Back in January we announced new in-house training courses for Hotels and other companies in the travel sector. The programs have been a great success, especially for independent hotels that are struggling to compete with OTAs. Through the delivery of these training courses for hotels, we have discovered that many companies in this space need more help. Read more…
Is Google Ads a customer-centric company? Well that depends who Google’s customer’s are. The search engine, that now has many fingers in many pies, generates a massive amount of income from advertising revenue. So one way of looking at things is to say that companies that want to advertise on Google’s network, which includes Gmail and YouTube, Read more…
Well, unless you are one of 20 or so global super-brands – not much. Instagram Checkout has announced that consumers will be able to shop for products directly from the app, including checking out and paying with a card. Some in the Ecommerce world have been quick to say things like; “This is a gamechanger” (Yes and Read more…
The Long Tail is still one of the most disruptive ideas in business. These days, the Long Tail is mostly discussed by SEO and search marketing geeks, or Amazon entrepreneurs. Some businesses have forgotten, or never really worked out the opportunities to be had by thinking about digital business models coupled with the Long Tail. The Long Read more…
Meet ICT will be staged in Bahrain from the 19th to the 21st of March. Aquitude will be in attendance for the Conference and will deliver a specially designed workshop on Day 3 of the Event. Building on the success of the Bahrain Ecommerce Academy, and the establishment of an Ecommerce consulting and digital marketing office in Read more…
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