As part of the Bahrain Ecommerce Academy Training, we teach businesses techniques to become part of the digital economy. One of the concepts that many companies find useful to align teams, especially in larger organisations, is the North Star Metric. What is a North Star Metric? This measure, or KPI is the single thing that, if focused Read more…
My favourite quote about innovation probably pre-dates the internet. “Innovation is the wrong person using the wrong product for the wrong purpose.” I can’t attribute it to anybody because I can’t find it on Google. My memory tells me that I read it in Wired Magazine circa 1999 and it was said by Tom Peters or Peter Drucker, Read more…
2 and 3 day Training Courses developed especially for small and independent hotels. We are passionate about creating, promoting and delivering omnichannel customer experiences. Some of the most challenging experiences are in the world of travel. The business of hotels and travel is competitive and complicated and customers have high expectations. Add the presence of large Online Read more…
Buyer Personas, or buyer ‘avatars’ have been a foundational part of marketing for decades. They provide a focus for your content marketing and social media teams – a reminder of ‘Who am I doing this for?’ Not all buyer personas are equal though. 80% of your value, your revenue, your traffic and other KPIs still come from Read more…
Or 4 Reasons why using Instagram Marketing and nothing else is a bad idea. Using Instagram for marketing is where it’s at. Especially in the Middle East and some other markets, where if someone is looking at their phone and NOT on Instagram, then they are looking at WhatsApp. There are a lot of companies out there Read more…
Why would they be? Amazon is literally the elephant in the room when it comes to marketplace ecommerce. A month or so ago, it was reported that Shopify was acquiring a marketplace. According to reports, Shopify will take over Tictail, a marketplace that began in Sweden in 2012. Tictail also has a brick-and-mortar store in New York. There Read more…
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