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Author: David Fuller


marketing training ecommerce training

Aquitude’s training courses are constantly updated to reflect business trends and talent shortages. Every 6 months, we review the courses that we deliver, the topics covered and the case studies used. The courses are also tailored for different markets because what works in Seattle doesn’t always work in Sydney. In 2018, Aquitude successfully delivered marketing training courses Read more…


Bahrain Ecommerce Academy prelaunch

Aquitude has partnered with ThinkSmart Bahrain to develop the Bahrain Ecommerce Academy. The program was recently announced by the Ministry of Industry, Commerce and Tourism as a first for the region – to equip entrepreneurs and traditional businesses with the skills to compete in a global, digital economy powered by digital business models. Local businesses will be able Read more…


digital transformation

Its GITEX Week in Dubai. GITEX is a bit like ‘Toys R Us’ for Digital Transformation people – all kinds of toys, from the practical and educational to the latest season’s fads. Some companies are quick to implement technology like AI, Machine Learning and various kinds of automation enabled by the Internet of Things (IoT), however the Read more…


headless architecture

Recently, I wrote about my local supermarkets using WhatsApp for Conversational Commerce. What I failed to realise, is that WhatsApp is actually a ‘Headless’ solution for Ecommerce. OK… stick with me. Everything in digital goes in cycles, but each time things come around again they are given different names so that they appear to be new ideas. Read more…


progressive web app

Have you considered a Progressive Web App? Before we get onto what a progressive web app is and the potential advantages over the apps you are more familiar with, let’s step back a bit and consider the world of mobile customer experience. Despite the Apple fans revisionist view of history, the app existed before the smart phone. Read more…


conversational commerce

At Meet Magento Dubai recently, I moderated a panel about Digital Platforms and their impact on transformation, especially in emerging markets. It struck me that despite the work of some very gifted product people around the world, innovation often comes from the most unlikely sources. Someone said, (It might have been Tom Peters or Peter Drucker) that: Read more…

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