In Dubai last week I met a data scientist. There is nothing remarkable about that fact, however this data scientist works for a PR firm. PR is one of those industries that varies wildly and is struggling with the disruption to media by digital technology. While some cling to the intangible value of print column inches, others Read more…
Magento is a well known eCommerce platform that has been through a lot of change recently. Once a truly open-source offer, with a strong community element, the commerce solution has been owned by Ebay, private equity and now Adobe. Despite the changes in ownership, the community element of Magento remains, and one of the quirks of that Read more…
It’s that time of year again. The Cards and Payments Show, Ecommerce Show, Retail Show, Fintech show and whatever other show that can be bolted on, is once again being promoted as Seamless. Held over two days at the Dubai World Trade Center, Seamless is one of the only opportunities in the region for buyers and sellers Read more…
Several recent events in Dubai billed as training have focused on the technical side of Ecommerce – outlining some of the functional benefits of various plaforms like Shopify and Magento. However many Digital shop projects fail because there is a rush to get to market which causes large and costly mistakes to be made. While it might Read more…
What is a Digital Experience Platform (DXP)? Well according to the analysts at Gartner: … an integrated set of technologies, based on a common platform, that provides a broad range of audiences with consistent, secure and personalized access to information and applications across many digital touchpoints. Organizations use DXPs to build, deploy and continually improve websites, portals, Read more…
Facebook has grown as a mechanism for brands to talk to consumers, but despite advertising being a huge part of Facebook’s revenue, the company has decided to change the way its users see content, prioritising posts from ‘friends and family’ over branded content or ‘Fake News’. Some social media marketing people think that this change in the Read more…
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