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Author: David Fuller


Composable Commerce

What is composable commerce? Why has it been identified as one of the ecommerce trends to watch in 2021? As if choosing an ecommerce platform was not difficult enough, as the technology keeps changing, the Ingredients for ecommerce success need to monitored and assessed for suitability to deliver real return on investment. Composable commerce allows you to Read more…


Sustainable ecommerce

In a headline presentation style report, Shopify has predicted the future of Ecommerce. Some of the predictions are fairly obvious – young consumers use ecommerce more than older ones and retailers have had to adapt their fulfilment options in the wake of COVID-19. Some of the predictions are more like positioning statements – consumers want to help Read more…


Independent Ecommerce

There is a certain boring sameness about shopping in malls around the world. Globalisation and the cult of branding has produced predictability and, to some degree, laziness in the retail space. The same shops in Dubai, Melbourne, London, Singapore and Atlanta – even the food courts have the same options. There is anecdotal evidence that younger consumers Read more…


Local Ecommerce Advantage

Will changes to the way people shop online give an advantage to local businesses? Shopify says it will in its ‘Future of Ecommerce’ Report. The first prediction of the report is that ‘Young’ online customers will adopt ecommerce more quickly. Shocking! The second prediction, based on qualitative data from mostly Caucasian markets is that physical retail will Read more…


Shopify Future of Ecommerce Report

Shopify has released a new report titled ‘Future of Ecommerce’ which is worth a read for a couple of reasons. As a SaaS platform with its own payment gateway, Shopify has access to a lot of data about what people are buying, how often and how much they are spending. But with all these reports, which in Read more…


How to choose a Mid-Market CMS

Content Management Systems haven’t changed much in the last 10 years. Unlike Ecommerce platforms, which have taken advantage of investment, innovation and changes in user behavior, there is a very limited choice when it comes to picking the right CMS.  It’s even harder to make a decision for mid-sized companies. Enterprise solutions, rebranded as ‘Digital Experience Platforms’ Read more…

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