The events of 2020 have accelerated the need for businesses to have an online shopping channel. Choosing an ecommerce platform is not something that should be rushed. There are a lot of considerations that need to be thought about because re-platforming is time-consuming and expensive. The following list comes from my book – Ingredients for Ecommerce Success Read more…
A recent survey of marketing professionals revealed that only 48% of companies measure customer lifetime value (CLV) aka LTV. How to Calculate Customer Lifetime Value Perhaps this is due to a focus on short term revenue metrics in order to please private equity overlords, or maybe there is not a mechanism to capture the value of a Read more…
Being locked down and forced to re-watch old movies like ‘The Princess Bride’ reminded me of a phrase that has become a bit of a meme – “You keep using that word. I don’t think that word means what you think it means” Marketing is one of those words. You think you know what it means, but Read more…
CX, DX, UX, XM… the definition of experience is as varied as the thing itself. No two experiences are the same – no matter how much process and automation is involved. Because experience includes another x-factor – context. What is Experience Context? Very simply, context is the who, what where, when, how, why questions. Which buyer persona? Read more…
There is a certain mis-match between the idea that Millenials want differentiated experiences, are not interested in old-fashioned ideas of materialistic ownership and the rampant acquisition of drop-shipped, mass-market stuff flooding cloned pop-up Shopify Ecommerce sites around the world. But because of this idea – that experience is the point of difference, the word has been co-opted Read more…
PANEL Commerce 2030: Strengthening efforts by creating the right partnerships (9th July 2020, 11:40 am Dubai) KEYNOTE PANEL: Vision 2030: Paving the way for e-commerce in Saudi Arabia (9th July 2020, 10am Dubai) “Only 5% of SMEs in Saudi Arabia are taking advantage of the opportunity to do ecommerce.” While there are huge changes taking place in Read more…
© Aquitude International 2024, All right reserved.
Call Us - +44 208 123 2694