The simplest way to calculate LVT is to multiply the average spend per visit by the number of visits per puchase cycle and then by the predicted number of cycles the customer will repeat. Let’s use a simple example. A fast-food restaurant has a menu where all the products are a similar price and most customers order Read more…
In our last article, we talked about B2B ‘Revenue Impact Marketing’ – or to put it another way – marketing that considers Return on Investment (ROI). There are a few other trends in B2B Marketing that have a direct affect on B2B Ecommerce, in this article we look at two – Intent Data and Converational Marketing. Intent Read more…
The trends driving online sales in fast-changing and disruptive times. In early 2020, a meme-like cartoon has been circulating which depicts the wake-up call that COVID-19 is to businesses who have delayed digital transformation. With physical sales channels like Trade Shows and road based sales teams limited, B2B Ecommerce has moved from a roadmap item to Read more…
Buy the Book, exclusively from ACEDE 2020 is a year of disruption and change. The inertia and ‘good times’ that allowed companies to postpone innovation has given way to new ways of thinking that force companies to change the ways they do business. Around the world, customers were slowly getting used to ecommerce and online shopping, however Read more…
For some companies, it has taken a global pandemic to realise that customer-centricity is something that should be higher up the list of priorities. But putting the needs of customers resolutely before the needs of the company may not always be a good thing either. Our Customer Experience Typology Framework uses two axis to determine where a Read more…
The current CoVid19 pandemic is straining the most successful of hospital and healthcare providers. It would, presumably, be the time to throw the patient experience rule-book out the window. In this video, our Chief Engagement Officer and master-trainer Christina Ioannidis outlines the critical must-do strategies to strengthen Patient Experience today, and for the future of, any healthcare Read more…
© Aquitude International 2024, All right reserved.
Call Us - +44 208 123 2694