An Introduction to B2B Marketing as a Service
Marketing as a Service will transform your B2B marketing. In times of disruption and change, it provides access to the right talent at the right time.
Marketing leaders can leverage a MaaS agency like Aquitude with experience in a variety of areas to match the knowledge and skills gaps of the current team, whether it’s Account Based Marketing (ABM), demand generation, analytics, or content marketing.
We deliver cost-effective and best-practice execution of marketing strategy to deliver Return on Investment (ROI). Combined with Digital Transformation programmes and B2B Ecommerce, we ensure that marketing investment drives sales.
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Marketing Transformation and Strategy
Our team of B2B CMOs use the same methodology as our digital teams – Discover, Diagnose, Design, Deliver – in this case to develop a customised marketing transformation plan.
Our experienced marketing consultants go back to basics – revisiting your Value Proposition and Buyer Personas in light of disruption and rapid change.
We look at talent, process, technology, as well as your desired business outcomes to identify gaps and opportunities for transformation.
Combined with our B2B Ecommerce capabilities, we work with you to design and grow new channels and ways of driving revenue for the business.
Account Based Marketing
Account Based Marketing is a powerful B2B Marketing technique that recognises that complex buying decisions are not made by individuals, but rather a range of stakeholders, end-users and influencers within a company.
- ABM strategy and playbook development
- Intent data acquisition and analysis
- Custom account and contact research
- Custom content creation (by target, persona, buying phase, etc.)
- Audience-based advertising and digital marketing campaigns
B2B Marketing Content
If B2B Marketing is the engine for revenue growth, then content is the fuel, and you will need a lot of it.
Creation and management of content that drives engagement requires a deep understanding of market segments and buyer pain points. We can also leverage XGC – content generated by customers, employees and advocates.
We offer specific writing and editing services to create:
- White Papers
- Brochures
- Product Briefs
- Data Sheets
- Blogs
- Articles
- Case Studies
- Client Testimonials
B2B Marketing Analytics
The reason that B2B Digital Marketing delivers such a high ROI is because of data. Data based decisions require analysis. Our data analysts are experienced in creating reporting dashboards and analysis that support fact-based decision making.
We provide analysis services for:
- First party and third party buying intent
- Target universe sizing and contact reach-ability
- Campaign performance and impact
- Conversion rates, value, and velocity
- Marketing contribution and campaign attribution
- Return on investment and efficiency
B2B Branding
At the heart of all successful B2B marketing is a strong brand. As buyer behaviour changes, the ability to communicate your value proposition and customer promise in an instant is a powerful asset.
Your Brand should be the DNA of your B2B marketing – from the tone of voice in your copy to how your team appears on Zoom calls.
Digital Presence Management
Your website is your 24/7, globally seen interactive brochure, showroom and storefront. But increasingly, you may also have apps, social media, marketplaces, and ecommerce sites to deliver a consistent B2B customer experience.
Our services include user experience (UX / UI) optimization, development, maintenance, search engine optimization (SEO), conversion optimization, design, writing and more.
Our team of specialists and developers have experience with website best practices and standards across well known Content Management Systems (CRM), ecommerce platforms and keep up to date with trends in technology that you need to know about.
Demand Creation and Acceleration
The Aquitude B2B Marketing team can create and execute prospect acquisition and customer expansion programs using proven digital marketing tactics. Based on your buyer personas and customer types, we use tools such as email marketing, search engine optimization (SEO), pay per click advertising (PPC), social media amplification, account-based marketing (ABM), and content syndication.
When combined with B2B Ecommerce, we can also use powerful remarketing techniques to personalise the customer experience for buyers.