Christina Ioannidis, CEO of Aquitude, together with India Gary-Martin formerly of JPMorgan Chase & Co. discuss the role of women in business and finance. Talking with Andrea Catherwood on the “Last Word.” (Source: Bloomberg) Running time 06:35
Top performing women are walking out the door of the world’s best-known companies at the pinnacle of their career… And no, they are not leaving to start a family. They are leaving to become entrepreneurs. Why are senior women professionals leaving their high-paying jobs and walking away from careers during their most productive years? According to research, Read more…
Venus & Mars: How To Be Gender-Savvy In Business Networking The author John Gray coined the term Men are from Mars, Women are from Venus in his eponymous book to reflect gender approaches to life. Are there gender differences in business networking? If so, how do they pan out? Are there cultural differences that come to play Read more…
In a recent edition, ‘The Grocer’ Magazine asked: If they don’t want girly beers, what DO women want? They asked Aquitude CEO, Christina Ioannidis for her thoughts on the subject. Christina began her sales and marketing career as one of the first female sales-reps for Allied Domecq in Spain and has first hand knowledge of what female drinkers are Read more…
Communicate Magazine featured and article by Aquitude CEO, Christina Ioannidis. The piece brings together learnings from the book – Your Loss and recent research by Aquitude into attitudes of female consumers in the Middle East and other markets. The Article titled – In The Pink can be downloaded here… Communicate Magazine Feb 2013 Excerpt – In the Pink Read more…
Aquitude’s recent research into how brands are engaging women consumers in the Middle East has caught the attention of the marketing press in the region. Christina Ioannidis – Aquitude CEO has written several features based on the research which found that in most cases, marketing professionals were not getting the message right for female consumers. In December Read more…