Some food for thought about how brands are getting a competitive advantage by considering women consumers in their innovation, product development and marketing. McDonald’s – Finding the Woman in the Mum. McDonalds has represented the pinnacle of successful marketing. For years it has dominated the marketing waves. However, in 2002 the company’s fate turned and in mid Read more…
I have always wondered what it is that makes cultures different. As a Venezuelan-Greek, with strong British education, I consider myself blessed with the ability to adapt to others. However, in pressured times like the present, cross-cultural negotiations are fraught with difficulty. The pressure to sign the deal or act in a way to impress urgency, can Read more…