Its GITEX Week in Dubai. GITEX is a bit like ‘Toys R Us’ for Digital Transformation people – all kinds of toys, from the practical and educational to the latest season’s fads. Some companies are quick to implement technology like AI, Machine Learning and various kinds of automation enabled by the Internet of Things (IoT), however the Read more…
The BBC screened the first of a new series about women in business last night. The program looks again at the reasons why there is not a larger representation by women in senior roles in the Britain. It seems that the debate around whether or not motherhood is one of the primary drivers of women leaving business Read more…
Part of the Marketing to Women Survey Results Series. Over the last few months, Aquitude – via the Purl Influencer Panel has been conducting a survey into the attitudes of women in relation to brands and marketing. It is our intention to publish the results of this survey and similar regional surveys to highlight the areas where Read more…
One of the areas in marketing that gets a lot of attention these days is how brands use social media. High profile sites like Facebook and Twitter have some incredible stats, but is social media an appropriate place to do marketing, or is it just an accelerated amplified kind of word of mouth? As part of our Read more…
A recent Euromonitor survey highlighted that women account for 40% of the economically active population. the figure takes into account approximately 1.25 billion women worldwide are in the labour market. The survey also showed that Single households have been increasing in the last 12 years fuelled by 30-something females and additionally, women are having children later, or not Read more…
And become better at marketing to women in the process… Employee demographics are changing. The post-war baby boomers, who fueled the exponential growth of the world economy, are retiring. In the UK, 550,000 people a year reach pensionable age; in 2012 it is expected to peak to 807,000 (over 50% more than usual). The UK will be Read more…
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