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influencer marketing redux

Facebook has grown as a mechanism for brands to talk to consumers, but despite advertising being a huge part of Facebook’s revenue, the company has decided to change the way its users see content, prioritising posts from ‘friends and family’ over branded content or ‘Fake News’. Some social media marketing people think that this change in the Read more…


Content Marketing Rockstar

One of the highlights of last week’s ‘Festival of Media MENA’ was a presentation from Jason Miller, Global Content Marketing Leader at LinkedIn. Even speed-typing it was hard to capture all of the nuggets that this speech included, but here goes. The ‘Big Rock’ Concept.  The big rock is the “HOME RUN” piece of content for the quarter. Read more…

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