Not every journey is a retail one. Sporting organisations like golf, tennis and sailing clubs often have to manage different types of patrons that have different privileges and access levels and traditionally, this has been done manually or with membership cards. Some clubs are looking to be more digital. To streamline the experience for members and guests Read more…
What is ‘White Glove’ Customer Experience? It’s not a new idea, in fact the concept even made it’s way into Fallout New Vegas – a 10 year old video game (Deep Cut). As part of Home Delivery MENA, I had the opportunity to chat with Tarek El Goweiny, Group CEO of NCC – a group of companies Read more…
Ecommerce enjoyed huge growth in 2020 as retailers were compelled by enforced change to consumer shopping behaviour. Despite what the American based SaaS platforms say in their marketing, setting up an online shop is only one part of ecommerce. Many retailers are finding out that picking, packing and shipping packages to customers is not easy, especially in Read more…
Every year it seems we revisit how to create a better ecommerce customer experience. Every year it seems we say the same things in a slightly different ways. And every year we are surprised that simple things are still not adopted. Back to Basics – Your Customer – Myth versus Reality. Forget personalisation for a moment. The Read more…
What is composable commerce? Why has it been identified as one of the ecommerce trends to watch in 2021? As if choosing an ecommerce platform was not difficult enough, as the technology keeps changing, the Ingredients for ecommerce success need to monitored and assessed for suitability to deliver real return on investment. Composable commerce allows you to Read more…
How do you choose the best Ecommerce solution or Digital Experience Platform (DXP) or Content Management Platform? Well… usually you start with your user stories or requirements. This is where most design agencies mock up great front-end demos and impress the need for designing to the right device for the right buyer persona – presenting the most Read more…
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