What is an OKR? Objectives and Key Results are a trendy reinvention of setting business objectives and measuring them. Unlike KPIs, which are a snapshot measure of something at a point in time, OKRs have a goal element to them and can be shared by teams across business units. The Importance of Goal Setting in B2B Ecommerce Read more…
The Critical Questions for all businesses to answer when beginning a B2B Ecommerce Project. B2B Ecommerce is set to grow exponentially in the next few years. According to Forrester Research, the US B2B eCommerce market in 2020 is expected to be worth $1.1 trillion — twice the size of the US business-to-consumer (B2C) eCommerce market. However, not Read more…
If you think sales is hard, try being a buyer. Your ‘website’ = the staple of any marketing strategy and where most people discover your brand = is now an ‘Digital Experience Platform.’ It could be an ‘Open Source’ ‘Headless’ ‘CMS’, it could be a Platform as a Solution (PaaS) or Software as a Solution (SaaS). But Read more…
The events of 2020 have accelerated the need for businesses to have an online shopping channel. Choosing an ecommerce platform is not something that should be rushed. There are a lot of considerations that need to be thought about because re-platforming is time-consuming and expensive. The following list comes from my book – Ingredients for Ecommerce Success Read more…
CX, DX, UX, XM… the definition of experience is as varied as the thing itself. No two experiences are the same – no matter how much process and automation is involved. Because experience includes another x-factor – context. What is Experience Context? Very simply, context is the who, what where, when, how, why questions. Which buyer persona? Read more…
As I moderated 5 different panels at Virtual Seamless KSA last week, there was an overarching theme – customer experience is at the fore-front of the ecommerce and retailing. The merging of the digital with the physical world, a kind of augmented reality, the experience that customers go through is the key determinant. What struck me in Read more…
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