PANEL Commerce 2030: Strengthening efforts by creating the right partnerships (9th July 2020, 11:40 am Dubai) KEYNOTE PANEL: Vision 2030: Paving the way for e-commerce in Saudi Arabia (9th July 2020, 10am Dubai) “Only 5% of SMEs in Saudi Arabia are taking advantage of the opportunity to do ecommerce.” While there are huge changes taking place in Read more…
B2B buyers are consumers too. When not at work, they buy from slick, optimised B2C ecommerce sites with advanced search functionality, the ability to configure products and get recommendations based on user data. Why should B2B ecommerce sites be any different? There are a few differences between B2C and B2B websites. Payment methods, transaction frequency and volume, Read more…
So far in our B2B Marketing Trends Series, we have looked at Revenue Impact Marketing, Intent Data and Conversational Commerce. In our 3rd and final article looking at B2B Marketing and Ecommerce we dig deeper into how technology is playing a larger role in the marketing function and how you can stay ahead of the curve. The Read more…
In our last article, we talked about B2B ‘Revenue Impact Marketing’ – or to put it another way – marketing that considers Return on Investment (ROI). There are a few other trends in B2B Marketing that have a direct affect on B2B Ecommerce, in this article we look at two – Intent Data and Converational Marketing. Intent Read more…
The trends driving online sales in fast-changing and disruptive times. In early 2020, a meme-like cartoon has been circulating which depicts the wake-up call that COVID-19 is to businesses who have delayed digital transformation. With physical sales channels like Trade Shows and road based sales teams limited, B2B Ecommerce has moved from a roadmap item to Read more…
Buy the Book, exclusively from ACEDE 2020 is a year of disruption and change. The inertia and ‘good times’ that allowed companies to postpone innovation has given way to new ways of thinking that force companies to change the ways they do business. Around the world, customers were slowly getting used to ecommerce and online shopping, however Read more…