Netflix has a couple of series for AirBnB property owners and what an Australian series calls Instant Hotels. A combination of education and entertainment, there are some fundamental lessons for all Marketers. In each episode of Stay Here, AirBnB property owners get expert advice on guest experience and marketing from a pair of experts. Its a formula, but Read more…
As part of the Bahrain Ecommerce Academy Training, we teach businesses techniques to become part of the digital economy. One of the concepts that many companies find useful to align teams, especially in larger organisations, is the North Star Metric. What is a North Star Metric? This measure, or KPI is the single thing that, if focused Read more…
My favourite quote about innovation probably pre-dates the internet. “Innovation is the wrong person using the wrong product for the wrong purpose.” I can’t attribute it to anybody because I can’t find it on Google. My memory tells me that I read it in Wired Magazine circa 1999 and it was said by Tom Peters or Peter Drucker, Read more…
2 and 3 day Training Courses developed especially for small and independent hotels. We are passionate about creating, promoting and delivering omnichannel customer experiences. Some of the most challenging experiences are in the world of travel. The business of hotels and travel is competitive and complicated and customers have high expectations. Add the presence of large Online Read more…
Why would they be? Amazon is literally the elephant in the room when it comes to marketplace ecommerce. A month or so ago, it was reported that Shopify was acquiring a marketplace. According to reports, Shopify will take over Tictail, a marketplace that began in Sweden in 2012. Tictail also has a brick-and-mortar store in New York. There Read more…
Aquitude’s training courses are constantly updated to reflect business trends and talent shortages. Every 6 months, we review the courses that we deliver, the topics covered and the case studies used. The courses are also tailored for different markets because what works in Seattle doesn’t always work in Sydney. In 2018, Aquitude successfully delivered marketing training courses Read more…
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