Ecommerce is growing. Accelerated by the closure of physical retail shops around the world, new groups of customers are being forced to buy online. There is a temptation to rush a project through to replace the gap in sales quickly. But your ecommerce strategy may need to be different to your physical model. The things that make Read more…
Content Management Systems haven’t changed much in the last 10 years. Unlike Ecommerce platforms, which have taken advantage of investment, innovation and changes in user behavior, there is a very limited choice when it comes to picking the right CMS. It’s even harder to make a decision for mid-sized companies. Enterprise solutions, rebranded as ‘Digital Experience Platforms’ Read more…
A recent survey of marketing professionals revealed that only 48% of companies measure customer lifetime value (CLV) aka LTV. How to Calculate Customer Lifetime Value Perhaps this is due to a focus on short term revenue metrics in order to please private equity overlords, or maybe there is not a mechanism to capture the value of a Read more…
Aquitude has partnered with ThinkSmart Bahrain to develop the Bahrain Ecommerce Academy. The program was recently announced by the Ministry of Industry, Commerce and Tourism as a first for the region – to equip entrepreneurs and traditional businesses with the skills to compete in a global, digital economy powered by digital business models. Local businesses will be able Read more…
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