What is reality? It’s one of those seemingly simple questions that, once you dig a little deeper, is not as easy to answer as you might think. Even in an analogue world, each person’s reality is unique, like their identity[1]Learn more about identity in this episode of the Pilote Podcast. In fact, reality and identity are closely Read more…
For some reason, many proponents of Web3, including those who have made careers in marketing, have a problem with targeted or personalised advertising. This is because for targeted advertising to work, it needs personal data. The data for services trade-off has been begrudgingly accepted by most consumers. It’s not just ‘Big-Tech’ that does it. Remember those in-store Read more…
I feel I need to start these articles with a disclaimer… I believe that technologies like blockchain will have a big impact on the way the internet works. I believe that technology can be disruptive and change the status quo and the balance of power in markets. Now that is out of the way, it’s time to Read more…
New Book – The Non Fungible Customer, Marketing in the age of blockchain, web3 and the metaverse. It’s time we talked about how the customer fits into the future of digital! Not a day goes by without a new ‘Crypto’ startup announces a complicated, opaque scheme to manipulate a market in such a way to reward early Read more…
There is a maxim that I’ve learned over the years – Just because a technology could be used for something, doesn’t mean it should. From SMS to WAP to Mobile Apps to QR codes to Blockchain there is a point in the hype / adoption cycle of any technology where the possibilities and opportunities seem endless, and Read more…
As companies like Crypto.com and FTX sponsor major US sports stadiums and F1 teams, you might be under the impression that cryptocurrencies have gone mainstream. But is the technology ready for the masses? Based on research into wallets, exchanges, games and more, we’ve got some doubts. Problem 1 – It’s Not all the Same. When the majority Read more…
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