For some reason, many proponents of Web3, including those who have made careers in marketing, have a problem with targeted or personalised advertising. This is because for targeted advertising to work, it needs personal data. The data for services trade-off has been begrudgingly accepted by most consumers. It’s not just ‘Big-Tech’ that does it. Remember those in-store Read more…
New Book – The Non Fungible Customer, Marketing in the age of blockchain, web3 and the metaverse. It’s time we talked about how the customer fits into the future of digital! Not a day goes by without a new ‘Crypto’ startup announces a complicated, opaque scheme to manipulate a market in such a way to reward early Read more…
2021 was a year for fundamentals. After the disruption of 2020, where businesses had to pivot and adapt to a ‘new normal’, 2021 was a year to sure up some of the quick fixes and look for strategies for sustainable growth. These are the top articles on the Aquitude website last year… 1. OKRs for B2B Ecommerce Read more…
There is a maxim that I’ve learned over the years – Just because a technology could be used for something, doesn’t mean it should. From SMS to WAP to Mobile Apps to QR codes to Blockchain there is a point in the hype / adoption cycle of any technology where the possibilities and opportunities seem endless, and Read more…
As companies like Crypto.com and FTX sponsor major US sports stadiums and F1 teams, you might be under the impression that cryptocurrencies have gone mainstream. But is the technology ready for the masses? Based on research into wallets, exchanges, games and more, we’ve got some doubts. Problem 1 – It’s Not all the Same. When the majority Read more…
Does the metaverse need to be part of your digital (transformation) strategy? No. Probably not. What is the Metaverse? The word has suddenly become Googled around the world thanks to Facebook rebranding itself. Rather than focus on the harm that the company has caused through its social media apps, the company is looking to new worlds… Attributed Read more…
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