Ramadan is the holiest month in the Muslim religion. It is a time for prayer, community support, for spiritual and physical cleansing. It is also, traditionally, the peak of consumer spending as families prepare for family gatherings, visiting of relatives and friends. Whilst these things are going to be limited greatly by CoVid19, it is certain that Read more…
In a recent edition, ‘The Grocer’ Magazine asked: If they don’t want girly beers, what DO women want? They asked Aquitude CEO, Christina Ioannidis for her thoughts on the subject. Christina began her sales and marketing career as one of the first female sales-reps for Allied Domecq in Spain and has first hand knowledge of what female drinkers are Read more…
Communicate Magazine featured and article by Aquitude CEO, Christina Ioannidis. The piece brings together learnings from the book – Your Loss and recent research by Aquitude into attitudes of female consumers in the Middle East and other markets. The Article titled – In The Pink can be downloaded here… Communicate Magazine Feb 2013 Excerpt – In the Pink Read more…
Aquitude’s recent research into how brands are engaging women consumers in the Middle East has caught the attention of the marketing press in the region. Christina Ioannidis – Aquitude CEO has written several features based on the research which found that in most cases, marketing professionals were not getting the message right for female consumers. In December Read more…
The full report from our ‘Marketing to Women’ survey has been published. You can download it exclusively at the bottom of this post. In this survey, Aquitude’s Purl Influencer Panel, in association with the UK’s Chartered Institute of Marketing’s ‘Women in Marketing’ network, aimed to uncover how female professionals perceive corporations are embracing this new growth market Read more…
Part of the Marketing to Women Survey Results Series. Over the last few months, Aquitude – via the Purl Influencer Panel has been conducting a survey into the attitudes of women in relation to brands and marketing. It is our intention to publish the results of this survey and similar regional surveys to highlight the areas where Read more…
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