Content Management Systems haven’t changed much in the last 10 years. Unlike Ecommerce platforms, which have taken advantage of investment, innovation and changes in user behavior, there is a very limited choice when it comes to picking the right CMS. It’s even harder to make a decision for mid-sized companies. Enterprise solutions, rebranded as ‘Digital Experience Platforms’ Read more…
If you think sales is hard, try being a buyer. Your ‘website’ = the staple of any marketing strategy and where most people discover your brand = is now an ‘Digital Experience Platform.’ It could be an ‘Open Source’ ‘Headless’ ‘CMS’, it could be a Platform as a Solution (PaaS) or Software as a Solution (SaaS). But Read more…
Personalisation has been a buzzword for over 20 years. Yes that’s right. Ever since websites have had user accounts, the dream has been to target relevant content and advertising, thus getting a better ROI for marketing spend. In more recent times, Ecommerce has driven innovation of personalisation techniques, from recommendation engines to re-targeted advertising. Content Management Systems Read more…
A recent survey of marketing professionals revealed that only 48% of companies measure customer lifetime value (CLV) aka LTV. How to Calculate Customer Lifetime Value Perhaps this is due to a focus on short term revenue metrics in order to please private equity overlords, or maybe there is not a mechanism to capture the value of a Read more…
Being locked down and forced to re-watch old movies like ‘The Princess Bride’ reminded me of a phrase that has become a bit of a meme – “You keep using that word. I don’t think that word means what you think it means” Marketing is one of those words. You think you know what it means, but Read more…
CX, DX, UX, XM… the definition of experience is as varied as the thing itself. No two experiences are the same – no matter how much process and automation is involved. Because experience includes another x-factor – context. What is Experience Context? Very simply, context is the who, what where, when, how, why questions. Which buyer persona? Read more…
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