Is Google Ads a customer-centric company? Well that depends who Google’s customer’s are. The search engine, that now has many fingers in many pies, generates a massive amount of income from advertising revenue. So one way of looking at things is to say that companies that want to advertise on Google’s network, which includes Gmail and YouTube, Read more…
The next event in our ‘Driving Digital Growth’ Series will be held in Dubai. When : 12th March, 9am – 11am Where : Youth Hub X, The Boulevard, Emirates Towers, Dubai (MAP) How Much: FREE Registrations CLOSED Following on from the success of our last event in Bahrain we are inviting you to learn more about how Read more…
In some places, like Bahrain, marketing people are so fixated on Instagram as an acquisition tool, that they completely ignore search advertising like Google Ads. Mobile Ads replace Organic results. Our ‘Mastering Internet Marketing‘ course last week brought up some interesting insights – one of them being that if you use Google Ads for customers searching on Read more…
Wednesday Wrap Up of the Week that Was. What in the worlds of Ecommerce, Marketing and Training have we been looking at in the last 7 days? (and highlights from a few days before…) Don’t Forget your Anoraks, of Buyer Persona’s and Attention to Detail Whatever you are doing, whether you are creating a product or creating Read more…
Netflix has a couple of series for AirBnB property owners and what an Australian series calls Instant Hotels. A combination of education and entertainment, there are some fundamental lessons for all Marketers. In each episode of Stay Here, AirBnB property owners get expert advice on guest experience and marketing from a pair of experts. Its a formula, but Read more…
Did you know that some people searching for hotel rooms look for hotels near IKEA? While you might be investing a lot of money in Instagram Marketing to promote your small business or Hotel, you really shouldn’t forget the people searching for things on Google using the word NEAR… The word near is a word that signals intent. Read more…
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