Have you considered a Progressive Web App? Before we get onto what a progressive web app is and the potential advantages over the apps you are more familiar with, let’s step back a bit and consider the world of mobile customer experience. Despite the Apple fans revisionist view of history, the app existed before the smart phone. Read more…
At Meet Magento Dubai recently, I moderated a panel about Digital Platforms and their impact on transformation, especially in emerging markets. It struck me that despite the work of some very gifted product people around the world, innovation often comes from the most unlikely sources. Someone said, (It might have been Tom Peters or Peter Drucker) that: Read more…
The Step Conference, staged over two days on the 28th and 29th of March, 2018 in Dubai Media City is billed as ‘The largest startup showcase in the Middle East’. Over 250 startups across Fintech, Adtech, AI, Payments, IoT and more… It seems like the kind of place that Aquitude should be. We have some exciting things Read more…
Facebook has grown as a mechanism for brands to talk to consumers, but despite advertising being a huge part of Facebook’s revenue, the company has decided to change the way its users see content, prioritising posts from ‘friends and family’ over branded content or ‘Fake News’. Some social media marketing people think that this change in the Read more…
Content is King! That’s what they say. But creating, managing and distributing relevant, personalised content is a challenge for a lot of businesses. Based on popular demand, Aquitude has created a new training course – Content Marketing and Management Masterclass. Christina Ioannidis, Managing Director of Aquitude commented: A lot of companies have a goal to personalise their Read more…
One of the highlights of last week’s ‘Festival of Media MENA’ was a presentation from Jason Miller, Global Content Marketing Leader at LinkedIn. Even speed-typing it was hard to capture all of the nuggets that this speech included, but here goes. The ‘Big Rock’ Concept. The big rock is the “HOME RUN” piece of content for the quarter. Read more…
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