The Aquitude team were recently at the Marketing Show in Dubai. Christina Ioannidis compared and hosted some insightful interviews and panels throughout the event – the highlight of which is now available to re-watch. Transforming into Growth Marketers with Ellie Norman from F1. How to market a global event in times of COVID and manage diversity amongst Read more…
Shopify is unapologetic about being designed for entrepreneurs. But for every creator who has brought their new products to market there are 20 who drop-ship the same ‘stuff’ from China through Ali-Express. It’s the same stuff that is all over Amazon. And if you don’t believe me – try typing “Hammock” into either Amazon or Ali-Express. Shopify Read more…
The Long Tail is still one of the most disruptive ideas in business. These days, the Long Tail is mostly discussed by SEO and search marketing geeks, or Amazon entrepreneurs. Some businesses have forgotten, or never really worked out the opportunities to be had by thinking about digital business models coupled with the Long Tail. The Long Read more…
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Aquitude founder and senior trainer will be delivering the popular “3 Day Masterclass in Omnichannel Retail” training course in Singapore from 2nd to the 4th of May. The course is run by global training company Terrapin, and is aimed at retailers who are looking to make the most of significant online shopping growth in S.E Asia. Christina Ioannidis, Aquitude Read more…
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