2 and 3 day Training Courses developed especially for small and independent hotels.
We are passionate about creating, promoting and delivering omnichannel customer experiences. Some of the most challenging experiences are in the world of travel.
The business of hotels and travel is competitive and complicated and customers have high expectations. Add the presence of large Online Travel Agent (OTA) brands and Independent and smaller hotels can feel like its all too much.
Based on successful in-house training courses that Aquitude has delivered around the world in popular travel destinations from Mykonos to Malaysia, we have created a menu of topics that can be combined into customised 2 or 3 day training courses.
Christina Ioannidis, Managing Director of Aquitude International said…
These courses are perfect for bringing together teams, training new team members and retraining people who want to understand how digital and social media drive sales of room nights. We’ve had some great success with this content and we know there are other independent hotels that can see results quickly from participating in this training.
What’s Included?
- Understanding your guests. Who they are, what they want and how they feel. We help you make decisions based on data. Data that you may have already or data that you may need to source. Data analysis and Business Intelligence for Hotels is increasingly important.
- Creating a unique value proposition. Every hotel is different. We help you synthesise the promises that you make your guests and how you can communicate them and deliver on them. Having a simple, well understood value proposition helps with your content marketing, your social media strategy and the culture of your team.
- Content Marketing for Hotels. One day Instagram may be gone. Your own website is still important. We show you how to make it rank on search engines (SEO), how to make more money by driving direct bookings and how to take back control of communication with your customers.
- Social Marketing. Is still important, especially if your hotel is in Asia or the Middle East. Understanding how your guests use social media to make decisions months or years before they make a booking. How promoted posts and instagram business accounts can be used to drive direct sales.
- OTA Strategy and Optimisation. The OTA sites are a fact of life. Channel Management is an important thing to get right. We can teach your team how to leverage OTA’s reach and traffic for your benefit.
- And More… These courses are designed to be a menu of topics that can be combined for your team’s needs. Want to spend more time on ecommerce and direct booking? We can do that. So let us know what you want.
Speak to our team to let us know the challenges your hotel is facing and how we can help. Perhaps you don’t want training. Perhaps you want our team to do it for you – we can do that too.