According to BigCommerce, 93% of B2B buyers prefer to buy online, but only 22% of B2B companies have the ability to do ecommerce. In emerging markets, the number of Business-to-Business brands doing ecommerce is even less.
At Aquitude, we have developed a new 1 Day online training course – B2B Ecommerce Fundamentals for companies looking to take advantage of the changing nature of B2B sales.
B2B transactions are in the region of $7.6 trillion. And B2B Ecommerce platforms are not what they were a few years ago. So what’s stopping companies from doing this kind of Digital Transformation?
B2B Buyers are Changing
- Buyers do more than half their research online – 64%
- Buyers would rather use a website than talk to a sales-rep – 72%
- Buyers who know what they want, who would rather buy online – 93%
Buying for B2B products is not so different from consumer considered purchases. When consumers buy cars, holidays, credit cards or smartphones, they probably don’t rely on a sales representative’s pitch. Instead, people watch YouTube videos, read reviews, get advice from peers through chat apps and make their decision based on all the available information. Google calls this ZMOT – or the Zero Moment of Truth
Millennials, who have never known a world without the internet are entering management positions. They perform half of all B2B research. Millennials expect to be able to buy products from businesses online—just as they do in their personal lives.
Oh, and these buyers are not looking at your B2B website on a 21 inch screen. 65% of them are doing research on their phones.
Freeing Up your Best Sales People.
Good sales people are hard to find. Shouldn’t they be out getting new business instead of being reduced to the role of order-taking? Why not let your B2B Ecommerce website work 24/7 on taking orders, upselling, re-orders and gathering data, while your sales people concentrate on actually growing your business.
New Online Training Courses for B2B Ecommerce
Aquitude has developed a new instructor-led, online training course to help B2B companies that are looking to develop online as a sales channel. Our B2B Ecommerce Fundamentals course helps companies work through Digital Transformation programs and prepare for technology based disruption – this course helps to create a practical B2B ecommerce strategy and avoid common mistakes.
Upcoming Training
december
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