Aquitude’s training courses are constantly updated to reflect business trends and talent shortages. Every 6 months, we review the courses that we deliver, the topics covered and the case studies used. The courses are also tailored for different markets because what works in Seattle doesn’t always work in Sydney.
In 2018, Aquitude successfully delivered marketing training courses on a wide range of topics including, ‘Marketing to Millenials’, ‘Digital Marketing Toolkit’, ‘Using Gamification to drive Loyalty’ as well as more general Digital Marketing training.
In 2019, we will add a new 3 day course – ‘The B2B Marketing Playbook’. B2B Marketing is changing rapidly, with the rise of B2B Ecommerce, marketing automation and a different kind of buyer who is a digital native. With dozens of worksheets and exercises, this training course aims to create a hands-on playbook for B2B marketers.
Off the back of our ‘Mastering Ecommerce’ Masterclass, we will also introduce a new course focusing on the rise of Marketplace ecommerce sites. ‘The Marketplace Ecommerce Masterclass’ acknowledges that sites like Amazon, Alibaba, Etsy and Ebay represent a massive share of the money spent online. Even retailers selling through their own ecommerce sites need a marketplace strategy. This requires new thinking – winning the Buy Box is something that requires an intense focus on systems, processes and customercentric thinking.
We recently delivered a new course focussing on the Inernet of Things (IoT). Companies have told us that they find it hard to find a high-level course about IoT that focusses on the trends, applications, business models and implications for product development. Our revised ‘IoT for Business’ training course aims to make the subject more accessible and less technical, though subjects like standards and security are covered.
These three training courses will be offered directly by Aquitude in several cities in 2019 alongside more popular marketing training and ecommerce training.