Description
Before you begin your Ecommerce project, make sure you have all the things you need. Just like a TV Chef, who prepares all the ingredients beforehand, prepping the things you need for an ecommerce project will help you start selling online faster and with greater success.
This 1 day, intensive online training course is based on the book written by Aquitude’s Chief Digital Officer and Senior Ecommerce Trainer – David Fuller. This course contains tips and exercises from real-world experience with large and small ecommerce projects.
The Ingredients for Ecommerce Success include:
Ecommerce Project Ingredient List
- Value Proposition – “What makes you special?”
- Budget – How much do you have to spend? How much at the beginning? How much per month
- Brand – If you are starting out, you need some kind of corporate identity.
- Domain Name – Even if you use a subscription or SaaS product.
- Email addresses – at your domain name – it just makes you look more professional. (see 4 – Domain Name)
- Products – What are you selling? What is your margin?
- Product Model – Categories, Sub-Categories, Attributes, Tags,
- Social Media Accounts – don’t wait to build an audience or customer base.
- Bank Account – with Debit or Credit Card. You will need this for 8 and 10.
- Payment Gateway – e.g. Stripe, PayPal, Shopify Pay or one local to your area.
- Ecommerce Platform – e.g. Shopify, BigCommerce, WooCommerce, Magento.
- Ecommerce Tools / Apps / Accounts – for extended functionality. e.g. Facebook pixel, Google Analytics.
- Content – SEO friendly, brand appropriate content. Including Headlines, Product Descriptions, Photography, videos, banners, call-outs, email text, policies, editorial – articles, blogs.
- Fulfillment Capabilities – Getting an Order is just the beginning.
