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White Paper – “Direct or Die” – How Hotels need to Adapt.

White Paper - "Direct or Die" - How Hotels need to Adapt.

White Paper – “Direct or Die” – How Hotels need to Adapt.

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Hotels are facing an uncertain future due to global Online Travel Agents (OTAs) that use data and scale to monopolise the internet traffic of travellers. The omissions charged by these global brands squeeze margins and make it hard for smaller and independent hotels to compete. The answer – sell direct. Beat the OTAs at their own game.

SKU: WP-T001 Categories:

Description

Hotels are in dire straits. They have become beholdent to the power of Online Travel Agencies (OTAs), and seeing their margins eroded by up to 30%.

According to US firm Siteminder many independent hotels will see a 90/10 split in favour of OTAs within the next three years. Why? The OTAs spend a lot of money on capturing the consumer to make their bookings through them.

While the luxury end of the hospitality market can potentially cope with this erosion, the mid-and-lower-end markets are going to find this unsustainable, especially in the age of the Airbnb

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