Only 30% of Digital Transformation projects are successful. The power of strong kick-off meetings for Digital Transformation programs is often overlooked. Too often, companies set off on their journey to ‘digitize’ their business but leave behind a critical element in any collaborative, long-term project: it is all about the people. Visioning Workshops – fundamental for supporting B2B Read more…
What is an OKR? Objectives and Key Results are a trendy reinvention of setting business objectives and measuring them. Unlike KPIs, which are a snapshot measure of something at a point in time, OKRs have a goal element to them and can be shared by teams across business units. The Importance of Goal Setting in B2B Ecommerce Read more…
B2B buyers are consumers too. When not at work, they buy from slick, optimised B2C ecommerce sites with advanced search functionality, the ability to configure products and get recommendations based on user data. Why should B2B ecommerce sites be any different? There are a few differences between B2C and B2B websites. Payment methods, transaction frequency and volume, Read more…
So far in our B2B Marketing Trends Series, we have looked at Revenue Impact Marketing, Intent Data and Conversational Commerce. In our 3rd and final article looking at B2B Marketing and Ecommerce we dig deeper into how technology is playing a larger role in the marketing function and how you can stay ahead of the curve. The Read more…
In our last article, we talked about B2B ‘Revenue Impact Marketing’ – or to put it another way – marketing that considers Return on Investment (ROI). There are a few other trends in B2B Marketing that have a direct affect on B2B Ecommerce, in this article we look at two – Intent Data and Converational Marketing. Intent Read more…
The trends driving online sales in fast-changing and disruptive times. In early 2020, a meme-like cartoon has been circulating which depicts the wake-up call that COVID-19 is to businesses who have delayed digital transformation. With physical sales channels like Trade Shows and road based sales teams limited, B2B Ecommerce has moved from a roadmap item to Read more…
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