Some of our most popular blogs in 2020 were about OKRs. Objectives and Key Results are a way to set goals and measure progress. As a quick reminder, if you are new to the concept of OKRs. The Objective is what you want to achieve and the Key Result is how you plan to measure what success Read more…
The Aquitude team were recently at the Marketing Show in Dubai. Christina Ioannidis compared and hosted some insightful interviews and panels throughout the event – the highlight of which is now available to re-watch. Transforming into Growth Marketers with Ellie Norman from F1. How to market a global event in times of COVID and manage diversity amongst Read more…
If you think sales is hard, try being a buyer. Your ‘website’ = the staple of any marketing strategy and where most people discover your brand = is now an ‘Digital Experience Platform.’ It could be an ‘Open Source’ ‘Headless’ ‘CMS’, it could be a Platform as a Solution (PaaS) or Software as a Solution (SaaS). But Read more…
Personalisation has been a buzzword for over 20 years. Yes that’s right. Ever since websites have had user accounts, the dream has been to target relevant content and advertising, thus getting a better ROI for marketing spend. In more recent times, Ecommerce has driven innovation of personalisation techniques, from recommendation engines to re-targeted advertising. Content Management Systems Read more…
Being locked down and forced to re-watch old movies like ‘The Princess Bride’ reminded me of a phrase that has become a bit of a meme – “You keep using that word. I don’t think that word means what you think it means” Marketing is one of those words. You think you know what it means, but Read more…
A few months ago, I wrote an opinion piece about how the actions of companies and brands during lock-down would be remembered by customers for a long time. Under pressure, some brands threw the strategy out the window and instead used short-term tactics to try and bring in revenue. And there is nothing wrong with that – Read more…
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