A few months ago, I wrote an opinion piece about how the actions of companies and brands during lock-down would be remembered by customers for a long time. Under pressure, some brands threw the strategy out the window and instead used short-term tactics to try and bring in revenue. And there is nothing wrong with that – Read more…
B2B buyers are consumers too. When not at work, they buy from slick, optimised B2C ecommerce sites with advanced search functionality, the ability to configure products and get recommendations based on user data. Why should B2B ecommerce sites be any different? There are a few differences between B2C and B2B websites. Payment methods, transaction frequency and volume, Read more…
So far in our B2B Marketing Trends Series, we have looked at Revenue Impact Marketing, Intent Data and Conversational Commerce. In our 3rd and final article looking at B2B Marketing and Ecommerce we dig deeper into how technology is playing a larger role in the marketing function and how you can stay ahead of the curve. The Read more…
In our last article, we talked about B2B ‘Revenue Impact Marketing’ – or to put it another way – marketing that considers Return on Investment (ROI). There are a few other trends in B2B Marketing that have a direct affect on B2B Ecommerce, in this article we look at two – Intent Data and Converational Marketing. Intent Read more…
The trends driving online sales in fast-changing and disruptive times. In early 2020, a meme-like cartoon has been circulating which depicts the wake-up call that COVID-19 is to businesses who have delayed digital transformation. With physical sales channels like Trade Shows and road based sales teams limited, B2B Ecommerce has moved from a roadmap item to Read more…
According to BigCommerce, 93% of B2B buyers prefer to buy online, but only 22% of B2B companies have the ability to do ecommerce. In emerging markets, the number of Business-to-Business brands doing ecommerce is even less. At Aquitude, we have developed a new 1 Day online training course – B2B Ecommerce Fundamentals for companies looking to take Read more…
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