Your ecommerce business is hungry. Starving for engaging content that has SEO value and ultimately drives sales, but… Not every digital startup or ecommerce business can afford a design or production agency with a team of hipsters sitting in a glass tower sipping flat whites Mockups for Ecommerce. So what is the solution? Pre-templated Mockups – for Read more…
My favourite quote about innovation probably pre-dates the internet. “Innovation is the wrong person using the wrong product for the wrong purpose.” I can’t attribute it to anybody because I can’t find it on Google. My memory tells me that I read it in Wired Magazine circa 1999 and it was said by Tom Peters or Peter Drucker, Read more…
Buyer Personas, or buyer ‘avatars’ have been a foundational part of marketing for decades. They provide a focus for your content marketing and social media teams – a reminder of ‘Who am I doing this for?’ Not all buyer personas are equal though. 80% of your value, your revenue, your traffic and other KPIs still come from Read more…
Part of the Marketing to Women Survey Results Series. Over the last few months, Aquitude – via the Purl Influencer Panel has been conducting a survey into the attitudes of women in relation to brands and marketing. It is our intention to publish the results of this survey and similar regional surveys to highlight the areas where Read more…