Content Management Systems haven’t changed much in the last 10 years. Unlike Ecommerce platforms, which have taken advantage of investment, innovation and changes in user behavior, there is a very limited choice when it comes to picking the right CMS. It’s even harder to make a decision for mid-sized companies. Enterprise solutions, rebranded as ‘Digital Experience Platforms’ Read more…
If you think sales is hard, try being a buyer. Your ‘website’ = the staple of any marketing strategy and where most people discover your brand = is now an ‘Digital Experience Platform.’ It could be an ‘Open Source’ ‘Headless’ ‘CMS’, it could be a Platform as a Solution (PaaS) or Software as a Solution (SaaS). But Read more…
How do you choose the best Ecommerce solution or Digital Experience Platform (DXP) or Content Management Platform? Well… usually you start with your user stories or requirements. This is where most design agencies mock up great front-end demos and impress the need for designing to the right device for the right buyer persona – presenting the most Read more…
Recently, I wrote about my local supermarkets using WhatsApp for Conversational Commerce. What I failed to realise, is that WhatsApp is actually a ‘Headless’ solution for Ecommerce. OK… stick with me. Everything in digital goes in cycles, but each time things come around again they are given different names so that they appear to be new ideas. Read more…
Content is King! That’s what they say. But creating, managing and distributing relevant, personalised content is a challenge for a lot of businesses. Based on popular demand, Aquitude has created a new training course – Content Marketing and Management Masterclass. Christina Ioannidis, Managing Director of Aquitude commented: A lot of companies have a goal to personalise their Read more…
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