Several recent events in Dubai billed as training have focused on the technical side of Ecommerce – outlining some of the functional benefits of various plaforms like Shopify and Magento. However many Digital shop projects fail because there is a rush to get to market which causes large and costly mistakes to be made. While it might Read more…
There is a line that sends a shiver down my spine when I hear a business owner talk about their Ecommerce customer experience: “Our IT department are working on it” Different companies are set up in different ways, but the most successful ecommerce sites have a demarcation between the business, the product (experience) and the technical delivery Read more…