Aquitude Group partner agency Pilote Media has launched a new range of services for companies that are looking to explore opportunities provided by the Metaverse. Pilote Media’s Metaverse consulting practise starts from the idea that the Metaverse and associated technologies will disrupt the way your organisation operates. The technologies shaping the metaverse are moving fast and you Read more…
What is reality? It’s one of those seemingly simple questions that, once you dig a little deeper, is not as easy to answer as you might think. Even in an analogue world, each person’s reality is unique, like their identity[1]Learn more about identity in this episode of the Pilote Podcast. In fact, reality and identity are closely Read more…
For some reason, many proponents of Web3, including those who have made careers in marketing, have a problem with targeted or personalised advertising. This is because for targeted advertising to work, it needs personal data. The data for services trade-off has been begrudgingly accepted by most consumers. It’s not just ‘Big-Tech’ that does it. Remember those in-store Read more…
New Book – The Non Fungible Customer, Marketing in the age of blockchain, web3 and the metaverse. It’s time we talked about how the customer fits into the future of digital! Not a day goes by without a new ‘Crypto’ startup announces a complicated, opaque scheme to manipulate a market in such a way to reward early Read more…
2021 was a year for fundamentals. After the disruption of 2020, where businesses had to pivot and adapt to a ‘new normal’, 2021 was a year to sure up some of the quick fixes and look for strategies for sustainable growth. These are the top articles on the Aquitude website last year… 1. OKRs for B2B Ecommerce Read more…
There is a maxim that I’ve learned over the years – Just because a technology could be used for something, doesn’t mean it should. From SMS to WAP to Mobile Apps to QR codes to Blockchain there is a point in the hype / adoption cycle of any technology where the possibilities and opportunities seem endless, and Read more…
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