Digital transformation success is closely linked with creating a culture across the business which is customer-centric and laser focussed on the customer experience (CX). One way to align the organisation around common goals is to use OKRs, but understanding the current CX culture of a company can be more challenging. The CX Typology Framework, developed in partnership Read more…
Only 30% of Digital Transformation projects are successful. The power of strong kick-off meetings for Digital Transformation programs is often overlooked. Too often, companies set off on their journey to ‘digitize’ their business but leave behind a critical element in any collaborative, long-term project: it is all about the people. Visioning Workshops – fundamental for supporting B2B Read more…
What is an OKR? Objectives and Key Results are a trendy reinvention of setting business objectives and measuring them. Unlike KPIs, which are a snapshot measure of something at a point in time, OKRs have a goal element to them and can be shared by teams across business units. The Importance of Goal Setting in B2B Ecommerce Read more…
The Critical Questions for all businesses to answer when beginning a B2B Ecommerce Project. B2B Ecommerce is set to grow exponentially in the next few years. According to Forrester Research, the US B2B eCommerce market in 2020 is expected to be worth $1.1 trillion — twice the size of the US business-to-consumer (B2C) eCommerce market. However, not Read more…
As a professional business trainer and facilitator, I am tasked with one thing: to impart knowledge and ensure participants leave the room having had an ‘aha’ moment – a moment where they move from being unknowing about something, to then having the desired knowledge. It is a skill which requires shaping the learning process and the journey Read more…
If you think sales is hard, try being a buyer. Your ‘website’ = the staple of any marketing strategy and where most people discover your brand = is now an ‘Digital Experience Platform.’ It could be an ‘Open Source’ ‘Headless’ ‘CMS’, it could be a Platform as a Solution (PaaS) or Software as a Solution (SaaS). But Read more…
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