It’s been over 25 years since I sold soap powder. However, in that time the marketing of hotel rooms has become a lot like promoting detergent. What? Global internet giants like Booking.com seem to have lost sight of the fact that travel is an experience, something that changes the brain chemistry forever – not a fleeting commodity. Read more…
Netflix has a couple of series for AirBnB property owners and what an Australian series calls Instant Hotels. A combination of education and entertainment, there are some fundamental lessons for all Marketers. In each episode of Stay Here, AirBnB property owners get expert advice on guest experience and marketing from a pair of experts. Its a formula, but Read more…
2 and 3 day Training Courses developed especially for small and independent hotels. We are passionate about creating, promoting and delivering omnichannel customer experiences. Some of the most challenging experiences are in the world of travel. The business of hotels and travel is competitive and complicated and customers have high expectations. Add the presence of large Online Read more…
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