Ramadan is the holiest month in the Muslim religion. It is a time for prayer, community support, for spiritual and physical cleansing. It is also, traditionally, the peak of consumer spending as families prepare for family gatherings, visiting of relatives and friends. Whilst these things are going to be limited greatly by CoVid19, it is certain that Read more…
The Long Tail is still one of the most disruptive ideas in business. These days, the Long Tail is mostly discussed by SEO and search marketing geeks, or Amazon entrepreneurs. Some businesses have forgotten, or never really worked out the opportunities to be had by thinking about digital business models coupled with the Long Tail. The Long Read more…
In some places, like Bahrain, marketing people are so fixated on Instagram as an acquisition tool, that they completely ignore search advertising like Google Ads. Mobile Ads replace Organic results. Our ‘Mastering Internet Marketing‘ course last week brought up some interesting insights – one of them being that if you use Google Ads for customers searching on Read more…
Aquitude has partnered with ThinkSmart Bahrain to develop the Bahrain Ecommerce Academy. The program was recently announced by the Ministry of Industry, Commerce and Tourism as a first for the region – to equip entrepreneurs and traditional businesses with the skills to compete in a global, digital economy powered by digital business models. Local businesses will be able Read more…
Content is King! That’s what they say. But creating, managing and distributing relevant, personalised content is a challenge for a lot of businesses. Based on popular demand, Aquitude has created a new training course – Content Marketing and Management Masterclass. Christina Ioannidis, Managing Director of Aquitude commented: A lot of companies have a goal to personalise their Read more…
Venus & Mars: How To Be Gender-Savvy In Business Networking The author John Gray coined the term Men are from Mars, Women are from Venus in his eponymous book to reflect gender approaches to life. Are there gender differences in business networking? If so, how do they pan out? Are there cultural differences that come to play Read more…
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