Aquitude announces a new calendar of digital training courses delivered via video-conference and on-demand. Topics include Ecommerce 101, B2B Ecommerce, Omnichannel CX and IoT for Business. There is no doubt that COVID-19 will have an impact on the way we work, travel, shop and learn. It’s one of those events that blindside companies, even those who have Read more…
LONDON: Aquitude and ACEDE are proud to partner on a new, unique Ecommerce training program titled – ‘The Summer of Ecommerce“. Designed specifically for companies in the Middle East and emerging markets, the training courses will be delivered in London during June and July, combining the opportunity for learning, shopping and social events like Royal Ascot. The Read more…
Is Google Ads a customer-centric company? Well that depends who Google’s customer’s are. The search engine, that now has many fingers in many pies, generates a massive amount of income from advertising revenue. So one way of looking at things is to say that companies that want to advertise on Google’s network, which includes Gmail and YouTube, Read more…
In some places, like Bahrain, marketing people are so fixated on Instagram as an acquisition tool, that they completely ignore search advertising like Google Ads. Mobile Ads replace Organic results. Our ‘Mastering Internet Marketing‘ course last week brought up some interesting insights – one of them being that if you use Google Ads for customers searching on Read more…
Wednesday Wrap Up of the Week that Was. What in the worlds of Ecommerce, Marketing and Training have we been looking at in the last 7 days? (and highlights from a few days before…) Don’t Forget your Anoraks, of Buyer Persona’s and Attention to Detail Whatever you are doing, whether you are creating a product or creating Read more…
Buyer Personas, or buyer ‘avatars’ have been a foundational part of marketing for decades. They provide a focus for your content marketing and social media teams – a reminder of ‘Who am I doing this for?’ Not all buyer personas are equal though. 80% of your value, your revenue, your traffic and other KPIs still come from Read more…
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