Not every journey is a retail one. Sporting organisations like golf, tennis and sailing clubs often have to manage different types of patrons that have different privileges and access levels and traditionally, this has been done manually or with membership cards. Some clubs are looking to be more digital. To streamline the experience for members and guests Read more…
In some places, like Bahrain, marketing people are so fixated on Instagram as an acquisition tool, that they completely ignore search advertising like Google Ads. Mobile Ads replace Organic results. Our ‘Mastering Internet Marketing‘ course last week brought up some interesting insights – one of them being that if you use Google Ads for customers searching on Read more…
Have you considered a Progressive Web App? Before we get onto what a progressive web app is and the potential advantages over the apps you are more familiar with, let’s step back a bit and consider the world of mobile customer experience. Despite the Apple fans revisionist view of history, the app existed before the smart phone. Read more…
At Meet Magento Dubai recently, I moderated a panel about Digital Platforms and their impact on transformation, especially in emerging markets. It struck me that despite the work of some very gifted product people around the world, innovation often comes from the most unlikely sources. Someone said, (It might have been Tom Peters or Peter Drucker) that: Read more…
Shopify Unite 2017 Announcements… There is no doubt that Shopify is innovating rapidly and the announcements came thick and fast on Day 1 of Unite. One announcement stood out though… Shopify Pay Allowing a single click checkout on any site powered by Shopify. The first time you checkout on a Shopify powered store, you will be asked Read more…
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