Recently, I wrote about my local supermarkets using WhatsApp for Conversational Commerce. What I failed to realise, is that WhatsApp is actually a ‘Headless’ solution for Ecommerce. OK… stick with me. Everything in digital goes in cycles, but each time things come around again they are given different names so that they appear to be new ideas. Read more…
Have you considered a Progressive Web App? Before we get onto what a progressive web app is and the potential advantages over the apps you are more familiar with, let’s step back a bit and consider the world of mobile customer experience. Despite the Apple fans revisionist view of history, the app existed before the smart phone. Read more…
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